I am passionate about eating, so I move forward with “Recipes.” The app then provides distilled subtopics for me to choose from: Chinese, Indian, Italian, vegan, etc. Once I fill in my full name and username, the app gets deep with me and inquires about my passions.
After some hesitation (why is this needed from me?), I click “Allow” and am ushered forward to start my profile. I choose to sign up with Google, and am immediately asked for offline access. Without an account to track usage history, sophisticated personalization is impossible. Since the entire premise of Flipboard is smart, personalized content, registering this early on makes sense. I click “Get Started” and am prompted to create an account. Its simplicity is effective - I have an idea of what the app has in store for me, and it is clear how to move forward in the onboarding process.
Upon visiting Flipboard for the first time, I am greeted by a welcome screen with a logo, a short value proposition explaining the app’s purpose, and a CTA button. Join us for the latest App Engagement Analysis in our ongoing series and learn how Flipboard is personalizing media for the new, distracted generation. Content is displayed in a magazine-like format, and, this being the digital age, you simply have to flip up to see more. The Flipboard app exists to remove you from this chaos, curating digital media based on your personal interests, reading history, and in-app behavior. A constant bombardment of endlessly addicting, yet mostly useless content from friends, your grandma, and a person you met once five years ago - all at the same time.
0 kommentar(er)
